About

Jorge Fournier is an industrial designer with extensive experience in business consulting. Before starting JF Product Optimization, he spent twelve years at McKinsey & Company, where he led the analyst team for the Operations Practice in the Americas, a group focused on improving clients' supply chain, procurement, manufacturing, and product development.

His client work focused on product value analysis, R&D organizational design, and R&D benchmarking. He worked across multiple industries globally; the regional focus was primarily on consumer packaged goods (CPG), pharmaceuticals, and medical devices, facilitating workshops for those clients in Brazil and the United States. In his last years at the firm, he was the regional facilitator for AI upskilling and led the internal development of AI agents to optimize processes and analytics in product development.

Before McKinsey, he was an independent industrial designer and web developer.

Now he does the same work on his own, for teams that want to learn the method instead of just receiving a report. Technology speeds up the comparison and the cost model, but the judgment of what to look at is still human, and that's what he aims to pass on in every workshop.